What Kinds of Content for Different Social Media Platforms
Need a stronger content strategy on social? Here's the reality: You NEED to be posting engagement-provoking types of social media content. Considering if YOU don't requite your audition what they want — your competition volition. In this guide, you'll larn: The following 23 AWESOME types of content you tin offset using volition engage your fans and grow your post-obit (and your business concern): Social media marketing isn't going anywhere. Why? Nearly 3.78 BILLION people employ social media in 2021 (and counting). That'due south One-half the planet. But it's not enough to just Be on social media to connect with those people. Your content has to EXCITE them if you desire to stand out! Here are 3 reasons why you should prioritize your social media content. Posting engaging (and varied) content types on social media develops your brand'due south vocalization. And creating the right voice? That's CENTRAL to relating well with your target audience. Recall about the differences between the GQ Mode and Kylie Cosmetics make voices. Each targets a different market, so they adapt their voices to lucifer their customers! When your social media communicates the right vocalization, customers come to you. In fact, 75% of people accept purchased something Because they saw information technology on social media! And they didn't just HAPPEN to find those products on social. They likely saw them by following brands they RELATE with well-nigh! The correct content keeps your page fresh and EXCITING. Those qualities are pivotal to keeping your fans and supporters engaged and loyal. In other words, social media users gyre because they Desire to see expert content. If you consistently mail crawly content, y'all'll earn followers, likes, and comments. Most importantly, you'll earn LOYALTY. Loyal supporters are the most likely to exercise the following: Only GREAT social media content is the first step to that kind of consumer relationship. Can you become eyeballs on your page without spending a dime on advert? Yep! Paid ads have upsides BUT organic traffic from social media is more affordable (especially for the long-term). It's also WAY more than interesting for your audience! Alloy entertaining content with marketing best practices, and BAM. Watch your organic traffic SKYROCKET (and your marketing expenses decrease). UGC is content others create and you repost (while giving credit to the original creator). For example, it's reposting someone else'south content and tagging them on the mail. On Twitter, it's as simple as a retweet. UGC is an EASY and smart way to increase engagement and reach. New and existing followers are motivated to connect with you when they encounter these posts. Why? Like yous, they probably want to increase their following, too! UGC shows your followers that yous care about and proceed upward with your audience. GoPro models UGC very well! They consistently share content their followers capture with GoPro cameras. Hither's ane example of an Instagram repost: UGC is ESPECIALLY successful on Instagram. Followers beloved bragging to their friends and colleagues near beingness featured! And who knows? The accounts you lot repost from may decide to create UGC too. And they may just re-mail service YOUR content as a "dorsum-atcha." Hither'southward how to find and employ UGC: Fundamental TAKEAWAY: Post UGC to testify your fans you support them and keep your content fresh. Quotes are WILDLY popular on social media. They help inspire and motivate people when they need an actress boost. Quotes can be all text merely using images is a GAME changer. Facebook and Instagram users are specially attracted to high-quality visuals. Use a variety of quotes, including: Utilise Post Planner'southward Content Stream to organize all your quotes posts in one identify. Postal service Planner lets you search specific topics on diverse platform feeds. For case, you tin can search for "indoor plants" and explore results from Facebook, Twitter, Instagram, Reddit, and more. Add up to fifty feeds to your content stream by clicking the green plus push. Lock in your picks past clicking "Save to Stream." Finally, give your new stream a proper name like "Social Media Quotes." Voila! Your stream of quotes is ready to go. Even better? You lot don't have to gyre through hundreds of social media pages to find content. KEY TAKEAWAY: Use Postal service Planner to find TONS of quote ideas for your social media posts. Podcasts have gained HUGE momentum. Every Gen Zoomer and their grandma has a favorite podcast. At the same fourth dimension, there are fewer podcasts than social media accounts to follow. That said, consider creating a podcast to become more than listeners (and more brand exposure). Your podcasts give yous original content to post about on your social media accounts. Some social platforms (such as Facebook and Twitter) don't allow directly audio uploads . On those accounts, you have 2 options: Chop your podcast into snippets for social similar Chris. This style, your social media followers can listen without visiting an external folio. Primal TAKEAWAY: Create a podcast and share information technology on social profiles. Live streams let yous connect with your followers in REAL-Time. And if someone can't make it to the stream? You can brand the content available for later viewing. Did you know you can actually utilise YouTube, Facebook, and Instagram Live to drive purchases? Promote products or services during the stream. Then create incentives for viewers to opt-in at that specific time. Urgency is Key. For instance, yous could say: "I'chiliad releasing a new grade next month, and if you pre-guild during this live stream or in the next 24 hours, you'll get 30% off!" This is also a cracking way to generate leads. For example, you lot tin have viewers fill out a form to access the services you're talking about. KEY TAKEAWAY: Use Facebook Live, Instagram Live, or even YouTube alive streaming to promote your business, then upload the video subsequently for those who missed the live. Sharing articles is one of the best ways to provide your audition with value. Blogs and articles keep your followers informed near your industry. But what if you're non great with words? Use Post Planner Content Streams to share the best articles on the web! Say you're an app development company. You desire to share some absurd manufactures related to app development & coding languages. Go to Post Planner's Content Streams, click "manufactures," and search "app development." Your search will render TONS of articles you tin can save and share! KEY TAKEAWAY: Share informative articles with your followers (use Post Planner's content library if y'all don't have time or interest in writing original blogs). Infographics combine visual appeal with the power of noesis. People are more than probable to appoint with an infographic than plain text. Why? Image-less posts are BORING! But isn't creating an infographic complicated? NOPE! Tools like Canva provide templates you can easily fill in with the info you want to share. You can even apply Canva within the Post Planner app! Central TAKEAWAY: Create eye-communicable, informative infographics by using Canva or any other graphic creator and share them on your social media platforms. Have your infographic to the adjacent level, and plow information technology into a webinar! Webinars are EXTREMELY effective at growing a business. 73% of B2B marketers said that webinars are the most optimal fashion of generating high-quality leads. Why are webinars such powerful types of content? They combine all the best parts of digital marketing: Upload the recorded webinar to YouTube, Facebook or Wistia. Require people to provide their email accost to access the link. Collecting e-mail addresses is one of the best methods of lead generation. The platonic webinar is 30-xl minutes long. Promote until the last minute — almost 30% of your audience won't sign up for your webinar until the solar day of the event. Fundamental TAKEAWAY: Promote webinars and share recorded versions on social media (merely get your followers to exchange their emails to access the link!). Positive customer testimonials can help you gain trust and credibility. Almost consumers will read your reviews earlier making a purchase. Why? Because testimonials and reviews are social proof that you lot're worth information technology. The truth is, your customers base many of their purchases on what others are saying. Don't y'all? Think about your last expensive purchase. Say it was an expensive camera on Amazon. Did you lot only click "buy" without checking the star rating and reading what customers were maxim? Nope! Yous probably scrolled to the lesser of the Amazon folio and read the reviews. Take your customer testimonials upwards a notch and record your customer reviews. You can provide your customers with some guidance, only cull someone who actually loved your production. Video testimonials are a captivating and persuasive way to earn trust. KEY TAKEAWAY: Share client testimonials on your social profiles (capture customer reviews on video if yous tin!). Want to see your engagement explode? Inquire your followers to share their opinions. People love sharing what'due south on their minds. Plus, asking your audition questions is a direct invitation to have a chat. Employ these tips as y'all form questions for your audition: KEY TAKEAWAY: Ask open up-ended questions to ignite engagement (utilise Mail service Planner's content library for inspiration). If you've created an eBook for your intended audience, SHARE It! Free eBooks make effective lead magnets y'all can utilise to exchange emails for downloads. Promoting your eBook with paid advertising on social networks like Facebook and Instagram. Paid ads enable you to target your audience based on interests and demographics. KEY TAKEAWAY: Create and share your eBook on social media to offer your audition value and collect emails in substitution. People Crave information! That's why guides perform pretty well with social media users. Create a guide on a topic your target audition cares nigh, and watch your engagement rate climb. Identify a CTA at the terminate of your guide to generate leads. If someone's reading your guide from outset to finish, you've already proven your value! A strategically placed CTA at the conclusion naturally lets your readers know what to practise next. Sharing a guide from your website is GREAT for SEO — it boosts traffic on your website! Sharing guides on your social media regularly gives people an incentive to follow yous. Why? Because they know yous consistently post VALUABLE content! KEY TAKE Abroad: Create guides on your website and post the links on your social media to boost your SEO and your social post-obit. Think of memes as modernistic-solar day comics. They're curt, simple, and hilarious. In other words, memes are PERFECT entertainment for the busy, stressed out consumer. Sprinkle in meme posts in your content schedule. Choose days and times when your followers are likely to be relaxing or unwinding. Near social media platforms allow you to know when your audience is online the well-nigh. You tin can use that data to mail your memes at the right time. KEY TAKEAWAY: Using memes for your concern is a great way to bring your followers some much-needed comedic relief. What's the EASIEST mode to promote audience interaction? If y'all guessed A or B, you lot might demand to re-read this blog. Polls are WONDERFUL tools for audience engagement. Plus, they give you a chance to empathise how your audience thinks. Need help with content ideas? Desire to do a survey? Don't know which option to choose from? Create a poll and allow your followers vote! It'southward a win-win for you and your fans. Y'all go intel, and they get to play (polls are more than than helpful — they're FUN)! Fundamental TAKEAWAY: Use polls to gather data from your followers and heave engagement. Recently read some fascinating research? There'due south a HUGE hazard your followers don't take the info you just discovered. And so share the knowledge! Y'all can use different modes to share: Northward o matter how you share, y'all should occasionally reference research for two reasons: Let's say you lot're a fiscal advisor. You recently read this stat: "Just 30% of U.South. households have a long-term financial program." Utilise that data in a social media postal service encouraging people to exist a part of the xxx%! The enquiry lets your followers know that what you offering tin benefit them! KEY TAKEAWAY: Use enquiry to show your social media followers that your brand solves a real globe problem. Video marketing WORKS. The numbers don't prevarication: 80% of marketers who use video say information technology Directly helped increase sales. Videos attract a LOT of attention. That'due south why they should exist 1 of your top content priorities. There are lots of ways you can create videos for social media, including: And more! Post a mix of long and short-course videos. Consider the social media platform you're using as you create your video content. Platforms like TikTok and Instagram are ameliorate suited for short videos. Facebook and YouTube are great for both long and short videos. Identify the platform your target audience is most probable to use. Then make videos that complement that particular platform. Fundamental TAKEAWAY: Increment sales past developing a video marketing strategy suited for your ideal platforms. Educational content of all forms makes your social media presence valuable. Why? Considering you're helping people LEARN! Truly informative content will separate you from less helpful competitors. Educated consumers are improve for your business. When your followers know more than virtually your manufacture, they can make meliorate decisions. And if they get their data from you, they'll likely choose YOUR brand for products offset! You can put your educational posts in many forms, including the post-obit: Here'south an example of a creative infographic by Impact, a school improvement company: Cardinal TAKEAWAY: Use educational content to inform your audition and position your brand as an authority on a discipline. Most people spend over 2 hours a twenty-four hours on social media. That makes social media an platonic identify to promote your products! Including the following information in promotional posts gives your market insight into your products: To get the most out of social media, mail organic content AND leverage paid ads. KEY TAKEAWAY: Apply organic and paid ads on social media to promote your products' benefits. At that place's a fourth dimension to inquire your audition questions. And there'due south a time to let them ask Y'all! AMA posts encourage a deeper human relationship with your followers. Yous invite your followers to ask you lot questions and get to know more about you as a person . You lot tin facilitate AMAs through a variety of forms, including: The result of a practiced AMA? Your followers' increased TRUST! Schedule your AMAs at regular intervals to encourage participation! Primal TAKE AWAY: Chronicle more securely with your audience by incorporating AMA posts. What's the latest tendency in your manufacture? Create chatter around that trend past posting about it! Don't know which topic to talk about? Use Mail service Planner's Content Library and browse currently viral content! People similar talking nearly what they similar talking about. Instead of starting a conversation, sometimes the best pick is to join ane! KEY TAKEAWAY: Use Post Planner's content library to find and post nigh trending topics on social media. When there are no words, you always have GIFs. GIFs fuse images, video, and text to deliver witty punchlines. They're EXTREMELY shareable because they're easily digestible and highly entertaining. Yous can make your ain GIF (if you're especially creative). If your time is limited, find amazing GIFs for your social media accounts in Post Planner'due south content library. Key TAKEAWAY: Employ GIFs to make your posts more interesting, comical, and shareable. Influencers rule the world. The world of social media, that is. Just what exactly is an influencer? An influencer is a social media user with a big plenty following to INFLUENCE purchase decisions, opinions, ideas, and actions. To their followers, influencers are celebrities. If they promote a product, their followers are very likely to purchase that product. You tin leverage that power past collaborating with an influencer. If your product or service fits their niche, an influencer would probably be happy to work with you. If the price is right, that is. Influencers make money through these kinds of brand partnerships. But if the production promotion goes well, you should see a HUGE return on the investment. KEY TAKEAWAY: Class a partnership with an influencer to reach a wider audience (be prepared to pay a sponsorship fee). Snapchat pioneered social media stories back in 2011. Since then? Almost EVERY platform has a story characteristic you can use. Stories are different than regular posts because they're temporary. That makes them appealing to your followers. The fright of missing out on your story is enough to drive people to them. That makes stories an effective place to advertise express-time offers, discounts, promotions, and updates. Cardinal TAKEAWAY: Consistently add stories to your social media profiles to update your followers and go on them intrigued! You lot don't have to get at this social media game alone! Post collabs! That just means you and another social media user work together to create content. Examples of postal service collabs include: In this Popoca and Tacos Oscar example, 2 Oakland based taco announced a articulation popup: The benefit of post collabs? You and your partner expose each others' followers to the other. It's a great fashion to network AND gain new followers. Primal TAKEAWAY: Collaborate with another make on social to increment brand exposure. Grade a social media content strategy with a mix of mail service types I've described in this guide. I know. Information technology might sound like a lot of work. But engaging social media content is CRUCIAL to connecting with today'southward consumers. And I have good news! Information technology doesn't actually accept to be as fourth dimension-consuming as information technology sounds! Apply Mail service Planner to observe, create, schedule, and mail service INCREDIBLE content on all of your social media accounts. It'south easy and constructive. Simply don't take my word for it. Attempt for yourself when you create a Complimentary Post Planner business relationship today!
Neglecting your social media content gives competitors a chance... to suck up YOUR engagement!
The 23 Types of Social Media Content You Demand to Employ
three reasons why social media content is ESSENTIAL
1. Social media gives your brand a vocalization and presence
two. High-quality content keeps followers loyal
3. Information technology drives organic traffic that can plow into leads
23 of the Best types of social media content
1. User-generated content (UGC)
2. Quotes
3. Podcasts
Even better? four. Live streams
5. Manufactures
6. Infographics
vii. Webinars
You lot can besides share your webinar after the live recording for a limited time. viii. Customer testimonials
9. Audition questions
ten. eBooks
11. Guides
12. Memes
thirteen. Polls
fourteen. Industry Research & Findings
15. Videos
sixteen. Educational Content
1 7. Product Promotion
18. Ask me anything (AMA)
ane 9. Share trending topics
20. GIFs
21. Influencer collaborations
22. Stories (Snapchat, Instagram, Linkedin, Facebook)
23. Postal service collabs
The MOST EFFICIENT way to post your social media content
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